Competitive Strategy
Strategies compete against other strategies. To stay ahead look over your shoulder. If other strategies are operating in your space try and discover what makes you different or better? Stay vulnerable, constantly check in with competing factors and question what can you do better, what can you learn and how can you improve or react.
Who's it for?
Start to bring your strategy out into the real world and understand that your strategy lives with other strategies, all competing. If you're finding your strategy is getting lost in the noise or ignored then watch this video and discover how to find your competitive edge.