An engaging and interactive webinar on mastering the Five Fundamentals of Negotiation. Learn how to control space and time, determine when to sell, negotiate, or stay silent, and understand why making the first move is crucial. We’ll also explore how to respond thoughtfully instead of reacting impulsively and how to navigate your negotiation plan effectively. Boost your skills and join a new generation of more effective negotiators!
What we’ll cover:
- Controlling space and time
- Knowing when to sell, negotiate, or stay silent
- The importance of going first
- Responding thoughtfully rather than reacting impulsively
- Effectively navigating your negotiation plan
Who is this relevant for?
This session is relevant to three types of professionals:
- Those new to a sales or commercial role who need an introduction to negotiation skills.
- Professionals who have previously completed formal negotiation training but want or need a skills refresh.
- Individuals looking to improve their effectiveness when negotiating across generations, from Boomers to Gen Z.
About your host:
Mark Davis is an entrepreneur, executive coach, and Founding Director of The Negotiation Initiative, a consultancy specialising in commercial and cross-cultural negotiation skills development. Certified as a cultural intelligence specialist, his organisation’s methodology blends cultural profiling with IQ and EQ to deliver impactful negotiation strategies.
With two decades of experience, Mark has trained, coached, and mentored executives and their teams across the globe. His expertise has been utilised by some of the world’s largest organisations, including Asahi, The Coca-Cola Company, L’Oréal, Novartis, Philip Morris, Rolls Royce, UNICEF, and Whyte & Mackay.
As of the 2024/25 season, Mark is also contracted to the Premier League as a Core Mentor within their Leadership & Workforce Development Programmes.
He has shared his insights on platforms such as BBC World News, Forbes Magazine, and the American Negotiation Institute, and has appeared as a guest on various podcasts. Mark has also been a speaker at the Global Negotiation Conference in Zurich, a guest lecturer at the Faculty of Business, University of Wollongong in Dubai, and a member of the Board of Governors at the University of Birmingham School.
Mark holds a Law degree from Durham University, College of St. Hild & St. Bede, and is the proud father of two daughters.
Control, respond, and close deals with Mark Davies
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