Ever find yourself banging your head against a wall trying to change someone else’s behaviour?

Most influencing attempts fail because they’re built on a naïve view of human beings. We assume people act on information, intentions, and common sense, then act surprised when none of it works.

Through peculiar stories, smart science, and interactive exercises, this session uncovers how human behaviour actually works and how to influence it. After joining, you’ll never look at people the same way again, and this new outlook will help you influence (almost) anybody.

What we’ll cover:

• Why typical influencing methods fail.
• How to spot the subtle forces shaping human behaviour.
• The illogical ways to influence the people around you.

Why is it important for people to learn this skill?

Businesses don’t change without behaviour change.

Who is this relevant for?

Anybody who needs to influence what others do.

About the Subject Matter Expert

Matt Furness is an expert in learning and behavioural science, and Founder of Click Culture. He has an award-winning First-class BSc degree in Psychology from University of Bath and an Occupational Psychology MSc with Distinction from Birkbeck. Matt has spent over a decade developing leaders, people, and culture in 100+ organisations.

He’s advised and delivered sessions for organisations like Primark, Google, Accenture, BDO, Smith+Nephew, Hollywood Bowl, Société Générale, and the UK Civil Service. After leaving EY in 2023, Matt founded Click, a behavioural science consultancy specialising in the expert-to-leader transition.

Matt also shares 60-second nuggets of wisdom on behavioural science to 30,000+ people on LinkedIn. Learn more about Matt and his tips at Click Culture https://www.clickculture.co.uk/resources