Ever find yourself banging your head against a wall because of someone else’s behaviour?

It’s normal to try to influence them. To try to make them see reason. To convince them to change.

But, let’s face it, we often fail.

It’s because human behaviour is far from rational. In the real world, human behaviour is filled with quirks. It’s influenced by hidden social and psychological forces that quietly sabotage most efforts to influence. When we understand these irrational oddities, we can stop tirelessly fighting against them. And we can use them to our advantage.

This interactive session will show you how. We’ll explore irrational lessons for influencing, taken straight from behavioural science. These tactics will help you influence (almost) anyone.

What we’ll cover:

• Why usual influencing methods fail.
• The subtle forces shaping human behaviour.
• Key shifts that will help you influence more effectively.

Why is it important for people to learn this skill?

Simply put, businesses don’t change unless people’s behaviour changes.

Who is this relevant for?

This is relevant to anybody and everybody — it’s hard to find someone who wouldn’t benefit from stronger influencing skills.

About the Subject Matter Expert

Matt Furness is a business psychologist and behavioural scientist. He holds a multiple award-winning, first-class BSc in Psychology from the University of Bath and an MSc in Occupational Psychology with Distinction from Birkbeck University.

For over a decade, Matt has supported large organisations worldwide in developing their people, leaders, and cultures. His clients have included BDO, Primark, and Société Générale.

He is the Founder of Click, a specialist behavioural science consultancy focused on people and culture development. His mission is to design people and culture solutions that even Finance Directors rave about.