The Power Of Networks And Indirect Influence

Uncover how influence spreads through networks, not just through direct communication. Drawing on research into social contagion and behavioural diffusion, the speaker explains how your actions can shape the behaviour of people several degrees removed from you. You’ll learn why indirect influence is often more powerful than direct persuasion, how group norms emerge and why leveraging connectors, early adopters and social hubs accelerates change. The video highlights how networks amplify behaviour, and how focusing on a few key people can create wide-ranging impact.

Who’s It For?

Perfect for leaders, influencers and change agents, this video helps you understand how behaviours and attitudes spread socially. You’ll learn how to use networks strategically, identify key influencers and create positive ripple effects far beyond your immediate circle.

In this video

Matt Furness

Founder & Director