Cutting Through The Noise

Attention is no longer guaranteed; it has to be earned. With people constantly surrounded by emails, messages, meetings and notifications, even important communication can be overlooked. This video draws on behavioural science and the psychology of attention to show how you can make your message stand out. Learn how to trigger curiosity with a more compelling opening, ‘serve the dessert first’ by front-loading the most valuable information, and make familiar subjects feel fresh through new examples, stories, visuals or perspectives. Rather than assuming people will pay attention, you will be encouraged to treat their attention as a gift and give them a clear reason to engage. These practical techniques can help your emails, presentations and workplace updates feel more relevant, distinctive and difficult to ignore.

Who’s It For?

Useful for anyone who needs to capture attention in a busy workplace. This video will help you make emails, presentations, proposals and internal communications more engaging by using curiosity, clarity and novelty to draw people into your message.