Questions For Innovation

Breakthrough ideas often begin before the answer, with a question that challenges what everyone else accepts. This video reframes questions as the map that leads towards innovation, rather than treating the final idea as an isolated flash of inspiration. Through examples including reusable SpaceX rockets, Henry Ford’s assembly line and the invention of the Polaroid camera, you will see how progress can begin by questioning an assumption that has become normal. A question may not provide an immediate solution, but it creates a direction for sustained inquiry, research and experimentation. By asking why something must be done in the familiar way, or whether a different outcome is possible, individuals and organisations can uncover opportunities that would otherwise remain hidden.

Who’s It For?

Ideal for anyone involved in innovation, product development, process improvement or organisational change. This video will help you challenge taken-for-granted assumptions and use better questions to open up new possibilities.