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Empathy & Problem Defining

In this video understand the importance of focussing on your end user, move away from assumptions, or pushing them towards a pre-made solution and begin to use questions and empathy mapping to get under the skin of the problem you are solving. Only when you truly understand the problem from your users perspective can you accurately define the problem.

Who's it for?

Get to grips with the first two stages of the design thinking process. A great video for someone looking to get out of their own head and to imagine the world from a new perspective. Discover how empathy mapping and problem defining can help you solve the right problem and lead you on the path to create the right solution.

Spencer Ayres

Creativity, Innovation

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