Jessica Zwaan

Jessica Zwaan is the Chief Operating Officer at Talentful and author of Built for People, a book that reimagines People Operations through the lens of product management. Her experience bridges operational leadership, organisational design, and talent strategy, helping high-growth companies scale sustainably while maintaining strong cultures and operational excellence.

A recognised thought leader in modern People Operations, Jessica champions the idea of treating the employee experience like a product — one that’s designed, measured, and iterated on with empathy and data. She regularly speaks and writes on topics such as agile People Ops, culture design, and scaling businesses with purpose. Known for blending commercial rigour with a human-first mindset, she continues to influence how progressive organisations think about leadership, growth, and the intersection of people and performance.