Change Behaviour By Changing Language

Discover how subtle language choices can dramatically shift behaviour at scale. The speaker explains how reframing instructions, using identity-based cues and shaping the stories people tell themselves influences decision-making without force or persuasion. You’ll hear examples from behavioural science showing how a single word can change motivation, compliance and follow-through. The video highlights how language affects attention, emotional response and a sense of agency — and how changing your wording can unlock better performance, stronger commitment and more constructive habits.

Who’s It For?

Perfect for managers, communicators and facilitators, this video shows how small linguistic shifts can create meaningful behavioural change. You’ll learn how to craft language that boosts ownership, motivation and clarity, helping people act more consistently and confidently.

In this video

Matt Furness

Founder & Director