Developing An Authentic Writing Style

Does your writing sound like you, or like a Victorian butler? Many people adopt a formal, unnatural tone as soon as they begin writing for work, creating a disconnect between the person colleagues know and the voice they encounter in an email. This video explains why that inconsistency can weaken trust and make communication feel distant or difficult to engage with. You will learn why it is better to write to connect rather than to impress, using conversational language, familiar words and a tone that reflects how you naturally communicate. Practical techniques include reading your work aloud, using a computer’s read-aloud function and replacing unnecessarily formal language with simpler alternatives. By making your writing sound more human, you can create stronger connections, build trust and communicate with greater authenticity.

Who’s It For?

Ideal for anyone whose workplace writing feels too formal, stiff or unlike their natural voice. This video will help you develop a clearer, warmer and more authentic style that strengthens relationships with colleagues, clients and stakeholders.