How To Use The Purpose Economy Framework

Build on the Purpose Economy framework by seeing how it can be applied in real-world situations. This model explores key drivers of motivation — including meaning, autonomy, mastery, and connection — and how they shape your experience at work. In this video, you’re guided through how to assess your current role using the framework, identify gaps, and make more intentional decisions about how you work. You’ll see how to turn abstract ideas about purpose into practical action, whether through small adjustments or more significant changes, both individually and within teams.

Who’s It For?

Perfect if you want to apply a structured approach to improving your experience at work. You’ll learn how the Purpose Economy framework can help you identify gaps, increase alignment, and make practical changes that improve motivation, engagement, and overall satisfaction — even if you’re new to the model.

In this video

Jessica Zwaan

Chief Operating Officer & Author

Leadership