Influence By Giving

Explore the surprising power of generosity as a tool for influence. You’re taken through a landmark 1975 study in a Chicago school, where researchers tested how small acts of giving changed students’ behaviour. You’ll uncover how reciprocity works at a psychological level and why giving creates long-lasting ripple effects across groups. The video also touches on the broader research that shows our behaviours are more contagious than we realise, often influencing people we’ve never met. You’ll learn why meaningful influence starts with what you give, not what you ask for.

Who’s It For?

This video is perfect for leaders, managers and anyone seeking ethical ways to influence others. You’ll learn how generosity strengthens relationships, increases cooperation and creates sustainable behavioural change. It will help you shift from persuasive tactics to genuine impact through simple, pro-social actions.

In this video

Matt Furness

Founder & Director