Want To Lead Change? Winning Hearts And Minds Isn’t Enough

Learn why traditional “hearts and minds” strategies fall short when leading change. The speaker explains that logic and emotion aren’t the only forces shaping behaviour — environment, habits, identity and social cues play equally powerful roles. Through research examples and practical insights, you’ll discover why trying to convince people is often ineffective and what actually shifts real-world behaviour. You’ll explore frameworks that highlight structural and contextual drivers of change, helping you design interventions that make the desired behaviour easier, more rewarding and more automatic.

Who’s It For?

This video suits anyone responsible for delivering organisational change. You’ll understand why persuasion alone fails and learn how to design conditions that naturally support new behaviours. It’s especially helpful for leaders seeking practical, behavioural-science-led ways to increase adoption and reduce friction.

In this video

Matt Furness

Founder & Director