Develop People And Culture Like A Behaviour Scientist

A single table changed how people behaved at Pixar. In this video, Matt Furness uses that story to show why culture change is not always about more training, more communication or more motivation. Sometimes, the most powerful intervention is changing the environment around people. You will learn how behavioural scientists approach workplace challenges by first identifying the behaviour they want to influence, then examining what is helping or blocking that behaviour. The video introduces two practical tools: “fuel and friction”, which helps you understand what makes a behaviour more or less likely, and the COM-B model, which looks at capability, opportunity and motivation. Together, these tools can help you move away from default solutions and design interventions that make behaviour change easier, more targeted and more effective.

Who’s It For?

Best suited to HR, L&D, people and culture, leadership and change professionals who want to influence how people behave at work. This video will help you think more critically about the causes of behaviour and design smarter interventions that go beyond simply telling, training or inspiring people to change.