Community Engagement & Authentic Campaigns
Many organisations speak to communities through campaigns, but real engagement starts with listening. In this video, Dr. Chris Owen explains why authentic campaigns need to move beyond broadcasting a single organisational voice and instead create space for the experiences, needs and perspectives of the communities they aim to reach. You will consider what it means to listen beyond market research, how to platform and uplift marginalised voices, and why meaningful collaboration depends on genuine conversation. The video also challenges the idea that social change is driven by one heroic individual, showing instead how progress comes from collective action, community power and people working together.
Who’s It For?
Useful for anyone involved in campaigns, marketing, communications, social impact or community engagement. This video will help you think more carefully about how to build trust, listen well, avoid speaking over communities and create campaigns that are rooted in collaboration rather than assumption.
In this video
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