Identifying The Most Impactful Behaviour Changes

Some behaviours create a ripple effect far beyond the action itself. In this video, Matt Furness draws on Hans Rosling’s argument about the washing machine and its impact on poverty to explain why organisations need to identify their own “washing machine behaviours”. These are the behaviours that, if changed consistently, can unlock wider business outcomes and create meaningful systemic impact. You will learn how to start with the end in mind by identifying the outcomes that matter most to the organisation, then working backwards to determine which behaviours are most likely to drive those outcomes. The video also encourages you to study high performers, examine the behaviours connected to important results and define target behaviours with as much specificity as possible. The clearer you are about the behaviour, the easier it becomes to design interventions that make it happen.

Who’s It For?

Ideal for leaders, HR, L&D and change professionals who want to focus their efforts where they will have the greatest impact. This video will help you identify the behaviours that matter most, connect them to business outcomes and design more targeted culture change initiatives.