Measure Impact Of Behaviour Change

If the marketing team can show clear ROI and the L&D team can only show attendance figures and happy feedback, where will the next budget go? In this video, Matt Furness makes the case for measuring the impact of people and culture work more convincingly. Rather than relying on participation numbers or satisfaction scores, he argues that HR and L&D professionals need to demonstrate change in behaviour and, where possible, link that change to business outcomes. You will learn four ways to track behaviour change: before-and-after surveys, direct observation, proxy measures and qualitative feedback. The video also acknowledges that perfect measurement is rarely possible, but shows how several imperfect measures can be combined to create a credible picture of change. By using evidence more effectively, people teams can make a stronger case for investment and demonstrate the value of their work.

Who’s It For?

Useful for anyone who needs to prove the impact of learning, leadership, culture or change initiatives. This video will help you move beyond attendance and feedback data, and build a more compelling evidence base for how your work changes behaviour in practice.