Method & Mindset Of Behavioural Science

When the UK government wanted more people to install loft insulation, cheaper prices and stronger messaging were not enough. The real barrier was something much more practical: people did not want to clear out their lofts. In this video, Matt Furness uses this example to explain why behaviour change often fails when organisations assume they already know what is stopping people from acting. You will learn that behavioural science is both a mindset and a method: a mindset that recognises human behaviour as complex, and a method that uses a systematic process to influence it. The video introduces the GATES framework: Goal, Approach, Trial, Expansion and Sustaining. This provides a practical way to identify the outcomes and behaviours that matter, understand the sources of fuel and friction, test interventions on a small scale, expand what works and keep refining over time.

Who’s It For?

Created for anyone responsible for culture change, organisational development, leadership initiatives or people strategy. This video will help you avoid jumping straight to familiar solutions and instead use a more structured, evidence-informed approach to changing behaviour in the workplace.