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Anchoring

Explore the concept of anchoring and its powerful role in negotiation. Unpack how setting the first offer establishes a psychological reference point, influencing the entire discussion. You'll learn why going first provides a strategic advantage and how it shapes the other party's perception of the deal. Key topics include the psychology behind anchoring, techniques for framing your initial offer effectively, and how to manage the reaction it elicits. This video equips you with actionable insights to take control of the negotiation, ensuring the conversation unfolds on terms that benefit you.

Who’s It For?

This video is ideal for anyone looking to gain a strategic edge in negotiations through anchoring techniques. You’ll learn how setting the first offer shapes discussions, influences perceptions, and positions you for success. This video will help you control the narrative and guide negotiations to align with your goals.

Mark Davis

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